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Meet the Good Fabric founder

Hello, I’m Polina, founder of Good Fabric and a sustainable slow fashion expert.

My business story starts in 2020 – the year the world got a little crazy – and the year I was made redundant following a decade-plus long career with big fashion names like Burberry, Ted Baker, Missoma, and Anya Hindmarch.

Like a lot of crafters, I wanted to come out of lockdown with a new skill. I’d worked for years in fashion product development and production, so it was about time I actually learned how to sew for myself.

Polina, owner of Good Fabric store

(Online) classroom to epic craft room

A handful of online craft classes later and I was utterly hooked.

It turned out I’d gained two new hobbies; sewing, and building an epic fabric stash for projects that I’ll definitely finish one day…

And then I got frustrated.

The sustainable fabric options I was finding online were so limited in colours, patterns and composition. I wanted an eco-wardrobe, not a beige parade.

You can probably tell where this is going…

good fabric polina karbanova brand 10
good fabric polina karbanova brand 19
polina from good fabric

My fashion supply chain experience, passion for crafting, and desire to work for myself all came crashing together.

I had to create Good Fabric.

Made Good

At Good Fabric, every section is the eco section

You don’t have to make the choice between a beautiful, colourful, or a sustainable fabric – you can have a guilt free shopping experience, without compromising on quality, choice or price.

Every fabric I stock has at least one eco-credential, and I am working towards my sustainability goals to improve this further, for everyone.

I want to help you enjoy sewing at home and creating your own garments, so you know for sure that there is no one being forced to make it. Sewing your own with Good Fabric materials and haberdashery supplies gives you reassurance that there is no harm happening to anyone in the supply chain.

Polina, owner of Good Fabric store writing thank you note
good fabric polina karbanova brand 2

It’s all about making small sustainability steps – they all count towards the bigger environmental picture.


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